Estratégias de TI para Encantar no Dia das Mães

Por: Lairiane Brasil Veja como estratégias de retail media e programas de benefícios podem turbinar as vendas online para o Dia das Mães.

O Dia das Mães representa uma das maiores oportunidades de vendas no primeiro semestre para o varejo online. Este ano, a expectativa é de um faturamento impressionante de R$ 7,4 bilhões.

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Um aumento de 10,4% em comparação ao ano anterior, segundo a Associação Brasileira do Comércio Eletrônico (ABComm).

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Com um cenário tão promissor, os varejistas têm a oportunidade de implementar estratégias inovadoras para capturar uma fatia maior desse mercado.

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Três dessas estratégias, o retail media, self-checkout e os programas de benefícios, têm mostrado resultados significativos ao criar conexões mais profundas entre marcas e consumidores.

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Ele está revolucionando a publicidade dentro dos e-commerce ao permitir que os varejistas promovam produtos diretamente aos consumidores com alta intenção de compra.

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Complementar ao retail media, os programas de benefícios como cashback, pontos de fidelidade e descontos exclusivos são cruciais para a retenção de clientes.

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Mantenha-se informado sobre o mundo do TI e Telecom.

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